Yes Helping Hand, a Store Built Around the People Who Make It
Yes Helping Hand has been making Grade A Himalayan cashmere in Pokhara since 2011. The work is done by more than 180 artisans, most of them single mothers, women from marginalised communities and differently-abled makers. We built the store that carries their work to buyers around the world.
- Making cashmere since
- 2011
- Artisans
- 180+
- Delivery
- Worldwide
- Languages
- English and German
The Brief
Cashmere is easy to photograph and hard to sell online. Every listing looks soft. Every label says handmade. A buyer on the other side of the world cannot feel the yarn, and has no way of knowing whose hands made it.
Yes Helping Hand had the two answers a shop page usually throws away. It knows exactly who knitted each piece, and it can say precisely how fine the fibre is. The store had to hold on to both of those, and still be quick and simple to buy from.
Fashion with purpose: empowering lives and preserving heritage.
Yes Helping Hand
Built Around the Makers
Two parts of the store exist for one reason, to keep the artisans in view.
Maker's Stories
Every artisan has a page with her photo, her name and her own headline. Three plain lines follow: who she supports at home, what she came through, and how much she creates in a month.
It turns a product page into something a buyer can trace back to a person, which is the whole argument for buying here.
Send Hope to Artisans
A short form lets a customer write a few lines to the people who made the piece, and the artisans read them.
It takes a few seconds to send, and it turns an order into something closer to a note between two people.
Proof a Buyer Can Check
Claims are cheap online, so the store leads with the things someone can go and verify.
- 4.9
- Rating on both Google and Tripadvisor
- D-U-N-S
- Registered business record, with the badge shown on the homepage
- 7 to 14
- Business days for an order to arrive, shipped worldwide from Nepal
- $100
- Order value above which worldwide shipping is free
Inside the Store
A shop, a set of buying guides and a reason to trust both.
More Than a Website
The store is one part of a business that people also visit in person.
A storefront in German
Germany is the strongest market outside Nepal, so the store has German pages with their own language tags.
A buyer there lands on German first and can switch back to English in one click.
A shop you can walk into
There are two shops in Pokhara and a workshop tour where visitors watch the yarn being worked.
The page carries both addresses, the opening hours, maps and directions, so a traveller can find them the same afternoon.
How We Built It
A fast storefront that search engines can read and a shopper abroad can trust.
Rendered on the server
Pages are built on the server with Next.js, so a product opens quickly and a search engine reads the same content a shopper sees.
Structured for search
Products carry structured data for price, availability and delivery, so a listing can show those details in search results.
Two languages, one store
German pages sit beside the English ones with matching language tags, and card, Stripe, UnionPay and Alipay payments all run through the same checkout.
- Next.js
- Structured data
- Multi-language
- Stripe
- Cloudflare
Do You Sell Something Made by Hand?
We build stores that keep the maker in the picture and still make buying simple. Tell us what you make and who makes it.
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