Being an SEO agency, we follow a proven step-by-step approach to make sure your website is optimized as effectively as possible. Here’s how we do it.

 

Assessment: First off, we assess your website’s existing content. Taking notes on where we can improve and what part of the information we should retain, even if we rephrase it.

Essential changes: After a thorough assessment, our team of SEO specialists will work on improving the existing content. We improve the content by adding primary and secondary keywords all over your website.

On-page and off-page SEO: On-page SEO refers to the use of keywords on the actual content written on your website while off-page refers to the technical aspects such as backlinking, internal linking, local web optimization (Google Business Profile and Citations), etc. Our SEO team specializes in both aspects all the while retaining a playful theme for the web visitors to enjoy.

Image Optimization: Optimizing the images on your website with relevant alt tags helps Google’s SERP engine rank you higher since Google considers images while indexing. For instance, if you tag the image “kids-black-shoes” rather than “IMG091288”, your website will have a better chance of a higher ranking.

XML Sitemap Creation: Creating a sitemap allows search engines to easily crawl your website. Crawlers visit websites in a methodical manner to discover the content of each page so that it may be archived, updated, and retrieved in response to a user’s search query. In simple words, a sitemap helps crawlers rank and index your website’s every page.

Authority Score Review: After we’ve worked on the critical aspects of SEO, we will then review the SEO score and make the necessary changes. There are SEO tools for free that you can use yourself to view your authority score.